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Hola. I'm Diana. I'm into brands.
I create ideas that move brands forward at a global scale.

I lead the global creative teams at tms (formerly The Marketing Store) and a vital component of Morgan Street Holdings. 

Based in Chicago and London, our creative work expands globally and is seen and experienced by millions of McDonald's consumers every single day. Our marketing programs  generate guest counts and influence global culture.

We create products, play experiences, promotions, integrated marketing programs, packaging, brand experiences and influence the McDonald's brand at an unmatched scale with flawless execution.

My team is built with extremely talented multidisciplinary creatives that are media agnostic, driven by passion and curiosity and always evolving to be better at our ideas and craft.

ABOUT ME

  • Design freak

  • Strategic thinker

  • Brand storyteller

  • Live in two worlds: born and raised in Bogotá and currently living through my 24rd winter in Chicago. That makes me bilingual and bi-cultural. And extremely resilient.

  • Married an ex-copywriter who makes me laugh. A lot.

  • Mother to two boys and a rescued beagle.

  • Great cook

  • Learn from mistakes

  • Spend too much time on Instagram

  • Passionate about the business of ideas

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WHAT I DO

  • Make the complex, simple

  • ideas that work

  • Understand complex businesses that require design solutions that work locally and globally

  • Inspire others to become better thinkers and creatives

  • Influence creative department decisions with emphasis in equality and diversity

  • Build teams. Build brands.

  • Resolve tough issues, both internally and with clients.

  • Challenge convention

  • Win new business and help it grow

  • Use instincts to lead

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WHAT I HAVE DONE

  • Global creative systems that work

  • Ran my own business at 15

  • Consulted independently since 2012 through Dec 2016, for my own clients

  • Lived in four cities

  • Taught Graphic Design and Advertising

  • Started my ad career at Leo Burnett

  • Worked way too many long nights

  • Influenced some of the largest brands in the world

  • Won pitches and multiple creative awards

  • Managed Millions in budgets and multimillion programs

  • Grew business & made them profitable

  • Drove to the suburbs for a total of 2,600 days over 11 years 

  • My kids eat vegetables

  • Empowered my team and saw them grow

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